Never having read any Jonah Hex comics, I'd always assumed him to be a magic character due to his name (a "hex" being a form of magical spell), and I always associated it with the non-superhero branch of DC which produced lots of mystical/horror books in the 1970s like House of Secrets, Swamp Thing, etc.
Despite my initial confusion, I began picking up the series for a couple of reasons. First, it follows the "one and done" formula which means I don't need to know 15-20 years of back story to appreciate the book unlike most mainstream comics. More importantly, the book features art by Jordi Bernet! The fact that the book doesn't sell more is yet another sad indictment of the North American comics industry. Bernet is a God whose work should guarantee top 10 sales. Another factor in buying the comics is that, probably due to the aforementioned poor sales, I can usually grab old issues in the dollar bin at a local comics shop. What could be better than buying comics by a Euro master for a dollar? Shame on you, North American comic book industry for allowing a book with art by one of comics' best artists to be on the edge where many people gossip about its chances for survival! People should quit fawning over the photo tracers and imitators and start buying this book and realizing those Wizard top 10 artists aren't fit to wash Bernet's brushes! And then go back and buy those old Torpedo volumes